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Etching in colors on Rives BFK paper - Signed, Dated and Numbered // Ed Ruscha’s Just an Average Guy (1979) is a minimalistic etching on Rives BFK paper, measuring 9 x 37 cm. The piece features a vast, horizontal landscape rendered in soft gray tones, with thin, horizontal lines subtly suggesting the horizon. A small, solitary figure stands in the lower section of the image, emphasizing the vastness of the surrounding environment. The stark simplicity of the composition reflects themes of isolation, contemplation, and the quiet presence of the individual within an expansive world. Ruscha’s ability to evoke narrative through minimal form is on full display here, using a restrained palette and meticulous line work.
Just an Average Guy, 1979
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Medium
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22.9 x 94 cm
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Etching in colors on Rives BFK paper - Signed, Dated and Numbered // Ed Ruscha’s Just an Average Guy (1979) is a minimalistic etching on Rives BFK paper, measuring 9 x 37 cm. The piece features a vast, horizontal landscape rendered in soft gray tones, with thin, horizontal lines subtly suggesting the horizon. A small, solitary figure stands in the lower section of the image, emphasizing the vastness of the surrounding environment. The stark simplicity of the composition reflects themes of isolation, contemplation, and the quiet presence of the individual within an expansive world. Ruscha’s ability to evoke narrative through minimal form is on full display here, using a restrained palette and meticulous line work.
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What is New Topographics?
New Topographics is a term coined in 1975 by curator William Jenkins to describe a group of photographers whose work focused on formal black-and-white images of urban and industrial landscapes. Jenkins initially described their aesthetic as banal, but the photographers themselves argued that their compositions were as significant as those of natural landscapes, emphasizing the beauty in everyday, man-made environments.