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Lithograph in Colors on Somerset Satin paper - Signed, Dated and Numbered - Trial Proof (from edition of 13 Proofs) - Published by Akasha Fine Art, Minneapolis, Minnesota, with their blindstamp // Ed Ruscha’s Safe and Effective Medication (2001) is a lithograph in colors printed on Somerset Satin paper, part of a series of 13 trial proofs. The artwork features bold, uppercase text that reads SAFE AND EFFECTIVE MEDICATION against a background of ominous clouds, creating a sense of irony and ambiguity. Ruscha’s use of stark typography juxtaposed with the moody, atmospheric sky challenges the viewer’s perception of language and meaning, typical of his style that often critiques advertising and media. The contrast between the reassuring text and the foreboding background evokes a sense of skepticism towards corporate and pharmaceutical messaging.
Safe and Effective Medication, 2001
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73.9 x 73.9 cm
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Details
Artist
Styles
Lithograph in Colors on Somerset Satin paper - Signed, Dated and Numbered - Trial Proof (from edition of 13 Proofs) - Published by Akasha Fine Art, Minneapolis, Minnesota, with their blindstamp // Ed Ruscha’s Safe and Effective Medication (2001) is a lithograph in colors printed on Somerset Satin paper, part of a series of 13 trial proofs. The artwork features bold, uppercase text that reads SAFE AND EFFECTIVE MEDICATION against a background of ominous clouds, creating a sense of irony and ambiguity. Ruscha’s use of stark typography juxtaposed with the moody, atmospheric sky challenges the viewer’s perception of language and meaning, typical of his style that often critiques advertising and media. The contrast between the reassuring text and the foreboding background evokes a sense of skepticism towards corporate and pharmaceutical messaging.
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What is Lettrism?
Lettrism is an art form that uses letters, words, and symbols to create artwork. The movement was established in Paris in the 1940s and later gained popularity in the 1950s in America. Lettrisme is the French spelling of the movement's name, derived from the French word for letter.