Iain Baxter
Iain Baxter& (Canada, 1936) is a pioneering conceptual artist known for his innovative use of photography, installation, and sculpture. Co-founder of the N.E. Thing Co., he challenged traditional art boundaries by integrating corporate structures into his practice. In 2005, he legally added an ampersand to his name, symbolizing ongoing collaboration and the interconnectedness of art and life.

Artwork by John Baldessari
What is conceptual art?
Sometimes referred to as Conceptualism, this is an art form where the idea(s) or concept(s) behind the work take precedence over material concerns and traditional aesthetics. Many conceptual artworks can be created by anyone simply by following written instructions. The concept or idea is the most essential aspect of the artwork.