By Emilia Novak
The art market is a dynamic, ever-evolving industry, and understanding its current trends is essential for collectors, investors, and art enthusiasts. As we enter 2025, the art world is experiencing notable shifts, driven by digitalization, changing collector behaviors, and global economic factors. Whether you're a seasoned collector or a newcomer looking to invest, this guide summarizes the key developments that are shaping the art market in 2025.
Online Art Sales: Growth and Trends
One of the most significant changes in recent years has been the rise of online art sales. The global shift towards digital platforms accelerated during the COVID-19 pandemic, and the trend has continued well into 2025. Online sales have made art more accessible to a broader range of collectors, regardless of geographic location. The convenience of browsing, buying, and bidding online has attracted new generations of collectors, many of whom are digital natives and are comfortable with e-commerce.
In 2024, online art sales accounted for about 25% of the total global art market – a substantial increase from just a few years earlier. Reports indicate that platforms like Art Basel's online fair, Sotheby’s Online Auctions, and Artsy have significantly contributed to this growth. These platforms are not only offering an easy way to buy artworks but also enabling access to specialized collections and auctions that might not have been accessible to a typical collector before.
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