Zevs’s CCCP - Liquidated Hammer and Sickle presents a powerful reinterpretation of the iconic Soviet symbol, using his signature “liquidation” style to transform the hammer and sickle into a dripping, deconstructed image. Rendered in vibrant yellow against a bold red background, the once-solid symbol appears to melt, with liquefied drips running down, suggesting decay or dissolution. This mixed media piece, created with Liquitex on metal, carries strong political and historical connotations, challenging viewers to consider the legacy and transformation of ideologies over time. Zevs, known for his street art background and provocative approach, uses this piece to question permanence, identity, and the power of symbols in a rapidly changing world.
Zevs (France, 1977) is a prominent street artist and conceptual provocateur, known for his Liquidation series, where he 'melts' iconic logos to critique consumerism. A pioneer of urban art, Zevs often integrates public spaces into his work, blending graffiti, performance, and social commentary. His art challenges perceptions of branding and urban aesthetics.
mixed mediaMixed media refers to artwork that incorporates more than one medium within a single piece. Unlike multimedia art, which combines distinct forms of visual art and often includes elements like sound, video, or digital media, mixed media focuses on combining traditional art materials, such as paint, ink, and collage. Mixed media art allows artists to achieve a wide range of effects and textures by layering and blending different materials.
Zevs’s CCCP - Liquidated Hammer and Sickle presents a powerful reinterpretation of the iconic Soviet symbol, using his signature “liquidation” style to transform the hammer and sickle into a dripping, deconstructed image. Rendered in vibrant yellow against a bold red background, the once-solid symbol appears to melt, with liquefied drips running down, suggesting decay or dissolution. This mixed media piece, created with Liquitex on metal, carries strong political and historical connotations, challenging viewers to consider the legacy and transformation of ideologies over time. Zevs, known for his street art background and provocative approach, uses this piece to question permanence, identity, and the power of symbols in a rapidly changing world.
Zevs (France, 1977) is a prominent street artist and conceptual provocateur, known for his Liquidation series, where he 'melts' iconic logos to critique consumerism. A pioneer of urban art, Zevs often integrates public spaces into his work, blending graffiti, performance, and social commentary. His art challenges perceptions of branding and urban aesthetics.
I consider artistic expression to be an opposing force based on power of itself. I
reverse the power to change the flow at my advantage.
- Zevs
Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an investigation into the logo’s visual power: “It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy.”
Zevs’ work has also received recognition for its frequent attack on commercialism and advertisement – one of his most notable pieces involved him cutting out a model on an advertisement billboard for Lavazza, and filling the hole with the statement: ‘VISUAL KIDNAPPING – PAY NOW!’ he has likened this to a reversal of consumer demand on behalf of the brands; just as the brand has kidnapped the consumer’s attention, he has kidnapped the brand’s model and demanded a ransom.
Graffiti art refers to drawings and writings that are painted, scratched, or scribbled on walls or other surfaces, typically in public spaces. This art form ranges from small tags to elaborate wall paintings. Graffiti has been in existence since ancient times, with examples dating back to the Roman Empire, Ancient Greece, and Ancient Egypt.