View in a Room

// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.

Zevs (France, 1977) is a prominent street artist and conceptual provocateur, known for his Liquidation series, where he 'melts' iconic logos to critique consumerism. A pioneer of urban art, Zevs often integrates public spaces into his work, blending graffiti, performance, and social commentary. His art challenges perceptions of branding and urban aesthetics.

Zevs

LV - Axes, date unknown

Name: LV - Axes, date unknown
SKU: 1678
Price: 13500.00 EUR
Availability: InStock

Form

Painting

PaintingPainting is the process of applying media to a surface, using a tool such as a brush. The term refers to both the action and the resulting object. Artists use many tools to paint, such as brushes, airbrushes, palette knives, sponges or fingers and hands.

Medium

mixed media

mixed mediaMixed media refers to artwork that incorporates more than one medium within a single piece. Unlike multimedia art, which combines distinct forms of visual art and often includes elements like sound, video, or digital media, mixed media focuses on combining traditional art materials, such as paint, ink, and collage. Mixed media art allows artists to achieve a wide range of effects and textures by layering and blending different materials.

Edition

Unique work

Authenticity Guaranteed
Insured Shipping
Online Since 2005

●Inventory 1678

●Signed

●Comes with gallery invoice and certificate

●Sell Us a Similar Artwork. Learn more.

Zevs

CCCP - Liquidated Hammer and Sickle

Painting

Mixed Media

EUR 14,250

Zevs

LV - Axes, date unknown

Painting

Mixed Media

EUR 13,500

No sold works to show.

I consider artistic expression to be an opposing force based on power of itself. I
reverse the power to change the flow at my advantage.

- Zevs

Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an investigation into the logo’s visual power: “It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy.”

Zevs’ work has also received recognition for its frequent attack on commercialism and advertisement – one of his most notable pieces involved him cutting out a model on an advertisement billboard for Lavazza, and filling the hole with the statement: ‘VISUAL KIDNAPPING – PAY NOW!’ he has likened this to a reversal of consumer demand on behalf of the brands; just as the brand has kidnapped the consumer’s attention, he has kidnapped the brand’s model and demanded a ransom.

Artwork by Mr Brainwash

What is graffiti art?

Graffiti art refers to drawings and writings that are painted, scratched, or scribbled on walls or other surfaces, typically in public spaces. This art form ranges from small tags to elaborate wall paintings. Graffiti has been in existence since ancient times, with examples dating back to the Roman Empire, Ancient Greece, and Ancient Egypt.

Explore »

Zevs

LV - Axes, date unknown

145 x 145 cm

Language & Currency

Zevs