Zevs

Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an investigation into the logo’s visual power: “It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy.”

Zevs’ work has also received recognition for its frequent attack on commercialism and advertisement – one of his most notable pieces involved him cutting out a model on an advertisement billboard for Lavazza, and filling the hole with the statement: ‘VISUAL KIDNAPPING – PAY NOW!’ he has likened this to a reversal of consumer demand on behalf of the brands; just as the brand has kidnapped the consumer’s attention, he has kidnapped the brand’s model and demanded a ransom.